Users will soon have a new feature that enables them to reduce the quantity of AI-created videos appearing in their timelines. This move comes as the service revealed that it currently hosts in excess of 1 bn AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a widespread launch. This shift coincides with a surge in content created by AI, fueled by new AI video creators.
AI Proliferation Online
It has been noted that approximately a tenth of the quickest rising video streams on another major platform exclusively feature AI-generated videos. A considerable share of this output is deemed mass-produced AI material, a phrase for substandard, bulk-generated content that is typically nonsensical or dreamlike.
“We know from our community that numerous viewers enjoy content produced via AI tools, from digital art to educational videos, and we aim to give people the ability to see more or less of that, depending on their own choices,” commented a platform representative.
Volume and Proportions
TikTok shared that there are presently 1.3bn videos on its app identified as AI-generated. Collectively, in excess of 100 mn videos are uploaded to the platform every day, making AI content a minor portion of its complete catalog.
Customizing Your Feed
Members will be able to decrease or raise the volume of AI content they view by accessing the “manage topic” feature in the app and picking AI-made media. Other topics that currently be controlled under the filter include news, fashion, aesthetics, and movement.
Platform Guidelines
The platform’s rules require users to identify lifelike AI-made content, and it prohibits dangerous deepfakes of celebrities or crisis events. Any realistic AI video that is without a tag can be taken down under its user guidelines.
Additionally, the platform will now attach an artificially created watermark to content made using its built-in AI features, or detected by an industry-wide initiative for recognizing AI-generated material. This action is designed to deter users from trying to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is furthermore introducing a two million dollar AI literacy fund for professionals and organizations to develop educational content about ethical AI use. This project will benefit educational bodies focused on educating programming and robotics.
Moderation Strategy
The video-sharing app has justified its content review process, during discussion over plans to lay off hundreds of content moderators in Britain. TikTok is planning to reduce a significant number of roles in its trust and safety team in its British office, with trade unions and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A company official clarified that staff-based oversight would continue to be important, but automated tools can protect employees by removing the most distressing content ahead of it gets reviewed by staff. The company announced a significant reduction in explicit and harmful content reviewed by content reviewers over the past year due to reliance on its AI tools.
“We think that it’s essential to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is the area in which a significant AI assistance is making a difference work at speed.”
